In honor of Clint Pulver’s incredible success and rise to the top of speaking so quickly, as well as his relaunched web site and brand new video for the New Year (all of which I recommend you check out ASAP and consider patterning yours after, he’s doing so many things right), I am going to answer every question he sent in a few months ago, hope you enjoy!
A. Speaker/Talent Management Groups are some of the most highly regarded, and incredibly trained agents in the world. Many come from a Bureau background, and many have come out of the woodwork over the past decade. There are only a few that are really legitimate and it’s tough to say at what point someone should really consider one. Mainly, if they come to you, then you are doing things right and they want to take a load off your office needs (since they take that over) and want to help you get even more bookings.
For Speakers that are really killing it, some Bureaus may even want to take you exclusive. Be aware that once exclusive however, that means you are limited to a degree, and yet those bureaus will push you to all of their clients.
Bureaus serve the Client/Company in search of a Speaker, whereas Speaker Management serves the Speaker first.
What do I wish I would have known?
In hindsight, now that I have been with two in my history, I would say to trust them to do the things they say they will for you, but that doesn’t mean you can let up on the gas pedal of marketing, sales, and branding. In other words, when I signed on with the first one, which lasted 18 months, I really thought they were doing all of my marketing, so I slowed my efforts and just focused on doing great at the gigs. But that’s not the wisest choice in any instance. They rely upon you to still do social media consistently, to get testimonials, make videos, update and upgrade all of your materials. Unfortunately if we lay off the sales push then they will not have a phone to answer as much as we’d like.
Talent Management have very good relationships with Bureaus that I could never create, so they will recommend you visit bureaus when you can, and unfortunately for me it hasn’t yielded anything, whereas my friends on the roster at cmi, where I currently reside, have really benefitted. I believe the challenge has been my confusing branding and unclear videos. Now that things are dialed in, and I have an incredibly awesome NEW VIDEO (below), we are expecting my year to really take off.
If you are looking to sign on with either a Bureau exclusively, or a Speaker Talent Management, do your research and contact others on the roster. Also contact those that have left, it’s all good in order to do your homework, but generally I would say that speakers in a position of being so busy they can barely keep their lives together then these are good options to go with and can really help you grow your business. If you sign on too early they can either help you gain your footing or you will both come to a conclusion it was too early and you’ll need to go back to selling yourself….which isn’t always a bad thing, either.
Great questions! Anyone have any others? Love you all!
Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. Click here to begin your career in speaking.