Training for Speakers, Entertainers, Entrepreneurs, and anyone who flies pretty much Solo ~
Mark LeBlanc, Coach of the Stars of Speaking, has no web site, no demo video, he has but one tool and one tool only to be booked more than he can even keep up with…
Many moons ago people had to communicate using 3 senses instead of one or two.
Yes my young grasshopper, had you grown up in the ancient times of the 80’s and 90’s, you too would have had to use this device with no other option for communicating worlds apart immediately.
Replaced now by email, text, emojis and social media, you hardly have any clue about the essence of knowing the power of this secret tool.
I of course speak of: The Phone.
Today I booked 4 gigs on the spot because of this device.
Email would have taken too long.
Text doesn’t convey feeling or emotion.
Emojis would have lost me the gig out of silliness.
Social media would have detoured their attention.
Yes, The Phone.
Not just the iPhone or Android, but literally any old phone (even the kind that was hooked to the wall and you had to walk in circles and not get tied up in the long, winding cord tangling your feet!).
This post makes me sound like I’m 40.
I AM 40!!! Holy next to death Batman.
Not only did I answer the phone to field the call, but I did the ultimate No-No to someone who thinks too much about it:
I received an email, and received a text, and both times responded with a call!
(cue Alfred Hitchcock murder scene music)
Ok, melodrama aside, this is perhaps the most basic of posts that most of us never really consider.
However, I was able to move 2 event requests that were for dates I already had booked, in order to make the client move their event to an open date on my calendar, because I picked up the phone!
That never happens in an email. NEVER.
I implore you to pick up the phone.
Sure, some clients don’t want to talk – you can tell when you call them – just say, “I wanted to just Thank You for the email/text and reach out personally, here’s my cell, happy to communicate however is best for you. Bye.”
But most clients, especially those needing to talk a few things through, prefer a quick phone call.
In two 7-10 minute phone calls I just firmed up events that net me 5-figures apiece.
Want to hear another cool story?
I finally heard back from an old friend, someone I just casually went on Facebook and wished Happy Birthday when it popped up in my feed last week, all I said was, “Happy Birthday. Thank you for your influence early on in my career. It’s been a long time since I was there with your company, miss you guys, give everyone my best!”
This morning he reached out via text to ask if I was available in the evening on a particular date.
Of course as fate would have it, I saw another date on my calendar booked through an agent I work with often, and with a client I’ve never talked with.
Yay I’m busy! BUT Dang I wish it were open!
I reached out to the agent to confirm the time I’m needed on stage. Over an hour and heard nothing.
So I found the client/company’s web site, called them directly until I reached the person who knew the answer, introduced myself and confirmed I’m on for them in the morning, told them how excited I am for their event and we’d talk on our scheduled conference call in a few weeks…
…and immediately called my friend to say, “I can do the evening!”
Gig firm. Big fee. Heavens smiled on me today.
Because I picked up the phone.
Agent just got back to me, 6 hours later, saying, “Client has yet to respond to our inquiry about your performance time…”
Guess what? Sometimes you just have to call (I let the agent know I had been in touch already and no need to follow up).
Want to succeed (and fast!) when it comes to booking dates?
- Let everyone know how to get a hold of you.
- If they don’t reach out, you can contact them like humans do these days – via email or direct message first – and then, hey, while you’re driving, instead of listening to TalkRadio, or a podcast, pick up the phone and just call. Leave a message. Maybe you’ll get a human. Weird!
- If they reach out to you, respond via email or text, but also respond with, “Do you have one minute for a quick phone call just so we can iron out some details?” They’ll be shocked you’re willing to chat, because nowadays most people aren’t!
Happy dialing my peeps!
And remember, communication can be anything, just ask Michael Jackson, he needed NO MUSIC to make music.
Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration. Jason has even received standing ovations from IT guys. He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite. jasonhewlett.com
Please click here to learn about how Jason Hewlett, Speaker Hall of Fame, introduces the opportunity for you, or someone you love, to have the gift of learning how to create a Career From the Stage and begin moving toward fulfilling a lifelong dream as a full-time speaker, performer, or entertainer.