The face I make when listening to someone smarter than me


Yesterday in my office sat one of the most successful people I know.

Business owner of a very well respected company in the field of engineering.

Creator and Trainer of a brand new course for city transportation needs.

Keynote Speaker for a few large events per month.

Volunteer for many groups, networking guru, marketing strategist.

Spouse, mentor, helper.


This real life Wonder Woman wanted some mentoring to find out how she could make the final jump to Full-Time Keynote Speaker.

Asking about her life and lifestyle she wants, obviously family comes first, and time with them is invaluable…so she stays up after kids are in bed and works deep into the night, and up again before the kids go to school, and then works all day until they return home.

In probing about her life further, it became apparent she is very skilled at sales, proposals, meeting with new clients, and getting their needs done in an extraordinarily timely fashion, not necessarily on her own, but without the help she could use.

As we talked about the importance of Burning The Ships and going for Speaking full-time, it became obvious that she drives the business, sales, success, and if she stops doing that to be a full-time speaker, the wheels will fall off.

All we talked about from there was something Dave Crenshaw taught me years ago which I tell everyone I can in this situation.

What is on your To Do List?  And why do you still have one?

Better yet, what is on your To Don’t List? 

Dave teaches it way better than me, so here’s a link to a video of his awesome philosophies here:



To Do in my friend’s case is continue networking, sales, negotiations, and speaking to big groups, either for free or fee, in order to drive more business for all of her businesses.  But she doesn’t need a To Do List for that, she just naturally does it.

To Don’t would be stop doing minutiae, such as hanging up after an exhausting negotiation and then spending hours typing the proposal, when a trained person at $15 per hour could do it, yet the Owner is doing it at anywhere from $250-500 per hour!

Don’t Do That!

To Don’t would be to stop Training at events where you can train someone else, for $25 an hour, to do the trainings in your place but have your name and ideas on it.  Your intellectual property and you charge thousands, you make thousands, and the hired trainer is thrilled, as is client, everyone wins, and you weren’t even present!

It was a fascinating conversation.  This person will be a very well known speaker sooner than later and I am excited to have watched her speaking career come from nothing to something to amazing.

But please, look at your schedule, day-to-day, what can you hire out?  Who are The Specialists that could create your web site better than you trying to do it?  Who could edit your video instead of you fudging through it?  Who can read your blog through and edit it to make it better, and then send it to your readers?  Who can you train to do what you shouldn’t be doing?

Don’t Do Everything, you’re better than that.


~ jason


Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration. Jason has even received standing ovations from IT guys. He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite.


Please click here to learn about how Jason Hewlett, Speaker Hall of Fame, introduces the opportunity for you, or someone you love, to have the gift of learning how to create a Career From the Stage and begin moving toward fulfilling a lifelong dream as a full-time speaker, performer, or entertainer.

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