Video is King

My last Promo Video made for Entertainment Show in 2015   When I began my career nearly 20 years ago, it was rare for anyone to have a promo video. I recall throwing down $1,500 for my first video and that initial cost almost took my business under.  And yet it landed me more events than anything else. Since the ROI was so great I went really big and spent upwards of $7,500 and then $11,000 on promotional videos all before 2005. VHS tapes lined my garage, mailings and packages streaming from my office to the point the Post Office
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When Can I Pick Your Brain Over Lunch?

  The question, “When can I pick your brain over lunch?” has become something of a backhanded compliment to the most successful among us. First off, we are flattered someone would think what we have to say about the business we succeed in is worth buying us food. Second, to think we have such incredible wisdom and powerful principles it can be summed up in less than an hour means we are all geniuses. “Welp, that’s about it, my friend!  You have just earned a Doctorate in my career spanning 20 years in the time it took us to consume
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Tax Advice: How to Write-Off Your Donated Events

Jason Hewlett of JHETraining.com for Speakers & Entertainers,   It is that exciting time of year!  Tax Time!  Hope you’re ready, because it’s creeping up fast. We begin with the saddest tax story a performer ever told: “A few years into my career I was being asked to do so many donated performances and speeches that I finally realized I could just write them all off for a tax deduction! Excitedly, I told my wife of my plan and we found this to be a great way to not only still be in front of people on stages but to also tell
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When to do Trade for Your Performance

  Jason Hewlett of JHETraining.com for Speakers & Entertainers,  The Trading Post was an essential part of expansion into the western frontier and making the wild wild west of Northern America begin to function like a civilized society.  It took some practice.  When trades went wrong people were killed; when trades went well you were trusted and became a part of the family. The same is true for the wild frontier of your new speaking and performing empire.  When to trade and when not to is the question, and can lead to your survival or doom, depending on who you
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How to Say No

  For Speakers & Performers I received this message recently from a fellow speaker.  See if you can relate: Hi Jason!  I enjoyed taking your course and I’m enjoying your blog posts. I have a question that maybe you can answer to me or address in a future post, as I read them all. I’m curious what you do about too many free speaking requests. I want to be the nice guy and I’d love to honor everything, but it’s just too much sometimes. Of course I’d love to be paid, and honestly, if they were paying gigs I’d probably
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