A couple of years into my performing career I became quite cocky.

So cocky in fact that I had established my fee at $5,000 for Christmas parties in Utah, which was unprecedented for anyone not famous yet (in the mid 2000’s), and I was pulling in a near 6-figure income in December.

Incredible!

King of the World!

Nope.

Come March we were wondering what we should do.  I had turned away every offer that came our way, from $500 to $2,500 and even $4,500.

It was around June that my wife said, “Maybe we should adjust your fee during the off-season”.  The off-season was 11 months of the year.

At that time we really suffered.  Almost lost my business.  And through the years I have felt the familiar pangs of such choices, usually when I bump up my fee, or change up my show completely, or toss entertainment to the wind in favor of only speaking.

It’s all tricky.

What it all comes down to is this: Cash Flow is King.

I’m not saying you need to compromise your fee integrity, or your personal ethics, but I am saying you have to do what you have to do to survive sometimes.

And so I went back to the phones, and began calling the offers I could still salvage:

“Oh, you’re a non-profit?  So am I…not by choice!  (Awkward silence and pause).  Yes, we can certainly do that event at your budgeted rate, I’m sorry for my response initially.”  

“I see, you’re a school and want me to come speak to kids with special needs?  For those I don’t charge anything, I’m excited to be there with you.”  

“Wait a minute, did you say you’re in healthcare, a bunch of surgeons, having filet mignon and lobster at Deer Valley Ski Resort?  You have money, give me a break!  My fee remains the same and in fact I am sending out a memo to all my performer friends to let them know about your wily ways!”

Yes friends, I’ve had all of these conversations.

Yes fellow showbizer’s, I have suffered through downturns, recessions, and my own personal retirement attempts, only to come crawling back to have cash flow.

Question is, what are you doing to ensure your cash flow continues?

Answer: Do what you have to do, because Cash Flow is definitely KING.

 

~ jason

 

Jason Hewlett, CSP (Certified Speaking Professional), CPAE Speaker Hall of Fame, is a Keynote Speaker for the largest corporate events in the world. His primary message, The Promise, is essential for Leadership, Management, Sales, Marketing, Direct-Sales Companies, and is a combination of engagement and entertainment meets inspiration. Jason has even received standing ovations from IT guys. He has been acknowledged as life-changing by Conference Attendees, C-Level Executives and Hollywood Elite. jasonhewlett.com

 

Please click here to learn about how Jason Hewlett, Speaker Hall of Fame, introduces the opportunity for you, or someone you love, to have the gift of learning how to create a Career From the Stage and begin moving toward fulfilling a lifelong dream as a full-time speaker, performer, or entertainer.

 

 

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